Marketing Manager: Women’s Fashion Work Wear

  • Freelance Full time Part time
  • Melbourne, VIC View on Map

Job Detail

  • Career Level Executive
  • Qualifications Degree Bachelor

Job Description

Marketing Manager
Part or Full time Position, depending on Applicant’s availability.
80,000 – 150,000


Introduction to the Role:
This position would suit someone with a lot of experience and a nurturing demeanor, who would like to step into an inclusive and supportive workspace, to make real change on young, promising business. This position would be ideal for a candidate looking to start part-time and take on the workload as we grow. This is a flexible workspace, that prioritises family commitments, and allows for adaptability.

Meet Our client: Workwear
We are a refreshing, radical and refined feminine workwear clothing label, based in Melbourne. We have a dedicated following and have seen unprecedented growth since launching in April 2019. We strive to create the best workwear on offer, with a focus on responsible production and genuine community relationships. Whilst we are passionate about repping women in trades, our styles translate seamlessly to the street, as well as fast becoming a household name for any odd jobs and off-site hard work. We are also seeing our beloved brand become the queer uniform around the streets of Melbourne, and we are not sorry about it. Founded and directed by a female labourer, with a femme heavy, diverse team – we are the real deal.

What You’ll Do
This is an integral role to our team and future of our brand. You will create and drive a brand strategy that will ensure we fulfill our very real potential in becoming a global, household name. Whilst this role will be starting small, with fine-tuning our fundamentals, we envision a long and successful career of growth together. This key member of our team will be working side by side with the founder, managing and inspiring a growing team of creatives and co-ordinators.

What this looks like for you day-to-day:

  • Live and breathe our brand DNA – build our brand, safeguard our identify and ensure consistency across all channels
  • Develop and lead best practice local and interstate marketing and retailer-specific campaigns
  • Plan, develop and execute a strategy to move into the global market
  • Work in partnership with our experienced Merchandise Planner and Production Manager to ensure we develop realistic KPIs and achieve them.
  • Manage online and offline activations and brand collaborations.
  • Build engaging product launch strategies and own this roadmap.
  • Partner with the Product Development team to ensure our brand’s identity is on point from start to finish.
  • Manage and inspire a Marketing Co-ordinator who will help you execute the day-to-day, allowing you to focus on leading the brand strategy.
  • Oversee the Marketing Co-ordinator to manage our creative PR, digital and (future) media agencies.
  • Work in tandem with our Digital Marketing Strategist to gain relevant Advertising feedback and increase ROAS.
  • Foster meaningful relationships with our retail partners and help them realise just how special our brand and products are
  • Research best locations to launch new brick and mortar stores – Plan and action this.
  • Develop a strategy around visual merchandising.
  • Partner with the broader team and our retailers to create collaborations, promotions, limited offers, etc that excite and boost sales.
  • Develop and deliver on growing monthly KPIs.
  • Oversee development and management Marketing Budget.

Who We’re Looking For:

We would love to hear from like-minded people with considerable experience (in fashion a plus), who are willing and able to bring their skill and wisdom to a growing business. We are looking for someone who understands our values and intentions and who can see where our brand is heading. We are growing out of a start-up mindset and into a medium sized business, so agility and vision are a must. You will be leading a young creative team, implementing structure, strategy, and strength, so the ability to accept and enjoy the chaos of a new thriving business, whilst leading with calm, generosity and grace will be indispensable. You will be a senior member of the team, in charge of driving sales and growth, this will require confidence and excellent communication skills.

You’ll also have:

  • Global experience in both retail and direct to consumer marketing
  • Strong knowledge of global markets and management of global campaigns
  • A genuine interest and desire to understand the brand, our voice, our garments, and our customer.
  • Experience building local, interstate, and international partnerships that are collaborative and meaningful.
  • Experience leading strategic projects end-to-end.
  • Experience managing agency partners and preferably, a team.
  • The confidence to work cross functionally and drive alignment across multiple stakeholders.
  • Fashion and garment industry experience.
  • Well informed on social, political, and environmental matters a must.
  • Calm leadership skills to foster a young team.

Why Work With us

We are a refreshing brand with a genuine desire to give back to our community and trail blaze exciting change in the fashion and work wear landscape. We have authentic roots and genuine intent. We have a close relationship with our customers and are known for our honest values and integrity. We open challenging conversation and involve ourselves in important discussions. This is your opportunity to work in a unique fashion business, that is more like a community space-meets-cult-following than a commercial fashion retailer. As we are small, this role has a lot of variation, flexibility, and a huge amount of potential.

We also offer the following:

  • Flexible hours and workdays
  • The opportunity to work from home when needed
  • Generous staff discounts
  • Working closely with the brand founder
  • Working with an engaged and switched-on creatives
  • Being a senior member of a growing team
  • Opportunity to shape and make a real impact on a young business
  • A big role in a small and caring team.


Required skills

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